About Us

Waggin' The Dog, Inc.

Waggin' The Dog (dba Hair of the Dog, Inc.) is a small family and partner owned and operated business from the Republic of Texas. Our mission is to offer the best of the best products and take pride in bringing everyone in search of “Doggone Good” cocktail mixes, spices and salsas.

Founder and current Vice-President Keith McNew, born and raised in Houston, TX, doesn't remember a time when he didn't eat salsa; his family has been making it for over one hundred years. He introduced his wife, Laura and 4 children to his love of cooking. Sharing his passion from homecooked meals to cases of salsa garnered the extraordinary response and praise from family, friends, local businesses and complete strangers and was the beginning of our journey. In 2008, we thought it was time to share our “SPICE OF LIFE” with others, leading to the creation of Hair of the Dog, Inc.

From our home in Rockport/Fulton, with Keith as “chief cook and bottle washer” and Laura as “creative director” and after much trial and error, blood, sweat and tears those family recipes - as well as new ones our “Home Grown” BLOODY MARY MIXES, SPICES and SALSAS were being sold at farmers markets, fairs, gun shows, trade days, small local stores and other venues in and around south and central Texas.

In 2018, Keith and Laura were searching for a way to grow the business. Reconnecting with long-time friend Ron Keyser (a 40 + year veteran of the Texas food/beverage industry) and his wife Lori, set the stage for the next chapter in the journey, a partnership. Moving the headquarters to Tomball the primary focus of this new adventure has been Bloody Mary Mixes and Spices. Although in this new chapter the brand name was changed to Waggin' the Dog, the integrity of the products remains. On December 27 of 2019, our first batch of Bloody Mary Mixes in the new partnership was completed.

Our products are made by licensed co-packers in Houston and San Antonio using the freshest ingredients available. All of our products have been laboratory tested and certified for quality, safety and shelf-life. The “Bite Scale” was designed as a way to determine the heat level of our products.

Think of it like a 1-10 + rating scale:
Yip (1) - Nip - Snip - Woof - Bark (5) - Howl - Yelp - Snarl - Growl - Chomp (10) - Aye! Chihuahua

Our Serrano Bloody Mary Mix is a classic with a kick. This mix infuses serrano chilis, garlic, onion, lime and tomato for a GROWLin' great taste: chunky, fresh, spicy and delicious.

Get your tail waggin' with the Chipotle Bloody Mary Mix. It's chunky, fresh, smoky and HOWLin' “Phabulous”. You won't need to add anything to these mixes to enjoy a “Phantastic” Bloody Mary straight out of the bottle, although Phydeau recommends boiled shrimp, pickled quail eggs, pickled okra, olives, celery and, of course, one or two pork ribs for a “Phyrey” liquid lunch. “It'll fix what bit ya”!

Our Award-Winning Pork Rib Rub is hand crafted with the “average joe/jane” in mind. For those challenged with keeping a pit fire at 225° for 5 hours or don't own a grill, our Sweet and Spicy Pork Rib Rub recipe is “Phoolproof” in the oven. Also great for those smoke masters and backyard grill kings/queens looking to “up your game”. Our rub is utilized by cook-off teams and restaurants in the Texas Hill Country. In March 2020 Smokers of Anarchy (formerly RQ Smoke Masters) used our rub on steaks at a fundraising event hosted by Texas Governor Greg Abbot.

CEO and mascot Phydeaux (pronounced Fido), thinks:
“They're all so 'DOGGONE GOOD' I can't control my licker!
Please enjoy and… “BEWARE THE BITE!”